Category Archives: Language in Business

In Melbourne, storytelling becomes big business | SmartPlanet

There’s a new breed of consultants cropping up in Melbourne’s corporate landscape. They believe that what they teach can achieve powerful, tangible results, like creating loyalty and engaging with customers, affecting profit margins and radically improving employee performance. Some call it a “secret sauce”, others simply call it “storytelling.”

In the city’s central business district a handful of early adopters are advocating storytelling’s universal application, claiming it has the potential to become part of MBA programs and a key competency for entrepreneurs. One such proponent is Yamini Naidu, co-director at One Thousand and One, a global thought leader in business communication.

The Melburnian declares storytelling as the number one business skill for the 21st century. Across the world, people want to feel connected to the leaders they work for and organization they work in, and storytelling is a powerful way of doing this.

via In Melbourne, storytelling becomes big business | SmartPlanet.

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