The Linguistics Of Behavioral Advertising: “Tracking And Targeting Are Terms We Use In War” 05/15/2012

Facebook’s new privacy policy apparently will allow the company to send targeted ads to users even when they’re not on the social networking site. But that new policy has many observers wondering whether consumers will find those types of ads too creepy.

Raghu Kakarala posed a variation of question Tuesday morning to a panel of experts. “Are people ready for Facebook to follow them outside of Facebook when it comes to targeting?” he asked.

via MediaPost Publications The Linguistics Of Behavioral Advertising: “Tracking And Targeting Are Terms We Use In War” 05/15/2012.

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